Brand

My role

While working as a Senior Visual Designer with Premise Data, I was tasked with managing and transitioning the brand aesthetic per company leadership.

Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Wordpress site builder, Figma

The old brand aesthetic of Premise Data upon my joining was one reminiscent of an attempt to emulate more prominent brands like Google. A wide range of brand colors and stock photos used at random allowed for the brand to be pulled in multiple directions and have no real grounding in consistency.

Through my working with company leadership, I designed multiple versions of creatives to try and ground the brand of Premise Data in a more contemporary aesthetic that spoke better to the services provided and locations in which the company sought to expand.

Creatives I developed for Linkedin posts which leaned more on darker backgrounds to help give better attention to the content of respective posts.

At the time I joined Premise Data, the company leaned on an illustrative style built specifically for the mobile application. Such reliance would often lead to limitations in what graphics could be associated with specific context in company materials. I worked to develop an illustrative library that could be more expansive in use and also speak to the intricacies of the products sold.

Samples of the Marketng specific illustrative library I developed for the team.

An illustration I created for the Sales team at Premise Data, displaying in 3 steps how their “Rolling Retail Census” product functioned in a given location.