Diageo
My role
As the Production Designer working in Foursquare’s Brand and Marketing team, I partnered with the Diageo brand team to develop a variety of Rich Media ad experiences that worked to drive brand awareness and in-store sells in respective DMAs.
Tools: Adobe Photoshop, Adobe Illustrator, Celtra Rich Media platform
While working directly with the client as the only Rich Media developer at Foursquare, I strived to create dynamic experiences that utilized as many client assets as possible while not being too congested in terms of content or overweighted as an ad file to be served in respective enviroments.
Rich Media ad experiences were developed to provide as much trackable engagement as possible in any one ad unit that was served. In various ad units such as the one below, multiple pages were developed with different clickthrough destinations that could either keep ad viewers engaged within the ad unit or lead to the particular product webpage.
Certain ad campaigns for the Diageo could also require high production and be requested for completion within short windows depending on the overall campaign needs. Working with respective brand teams of the client, I worked to convert assets into mobile IAB formats that could be served in either an animated Rich Media experience or as static banners depending on the display environment.
With the understanding that different brands under the Diageo umbrella have a specific look and feel, many campaigns varied in product and style while still retaining specific Rich Media features that helped drive ad unit engagement. The “Locator Map” was a feature utilized by many Diageo campaigns where the KPI was focused on purchases in-store.
